"It's all about connections."
Any PR firm can promise you promotions, goody bags, and launch events. But few can offer you strong editorial relationships and premium placement. Since 1990, I've worked with the top editors and stylists around
the globe to place my clients in the spotlight on shows like SEX IN THE CITY and in publications like PEOPLE and the NEW YORK TIMES.
As a highly in-demand trend expert, I'm known for bringing hot new products to on-air news segments and daytime talk shows nationwide. As well, I have an
extensive background in fashion retail, advertising, editorial, and producing highly visible events.
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Rachel Florio PR clients know she has a proven track record in producing timely and effective media placements for their products.
"How do I do it? First, I am extremely focused and very organized. With my extensive existing roster, I only want to add new business where I feel that I can ethically devote quality time to all of my clients. I am constantly evaluating and consulting on customer products, web site presentation and key media outlets for every client, old or new! In the final analysis, however, all of my clients meet my "Five Finger Rule"
1. High Quality Products - The editor/producers that I work with require the best goods for their publications/shows!
2. Strong/Reliable Production Capabilities - You can’t sell it, if you can’t produce it in quantity and quality!
3. Eye Candy - If it doesn’t shoot well, it ultimately will get edited out!
4. Price Point - SRP or wholesale cost must be competitive in today's crowded Market!
5. Communication - The client must have trust in my insight and direction. The customer is not always right!
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